COMPANY INTRO VIDEOS / INTERNAL COMMUNICATIONS / EMPLOYER BRANDING VIDEOS / TESTIMONIAL VIDEOS / TUTORIAL VIDEOS / PRODUCT REVIEW VIDEOS / EVENT VIDEOS / TRAINING VIDEOS / INDUSTRY VIDEOS

LIVE ACTION VIDEOS are usually filmed by a full production crew, and feature real people on live sets. People may speak directly to the camera or act in dramatized settings. There can also be a combination of both. It can include digital graphics or on-screen text. When it comes to audio, the obvious focus is on what people say. But sound effects and music shouldn't be neglected.

ANIMATED tell the story of a product/brand through digital illustrations, and are usually narrated by voice-over artists. There can also be on-screen text to help make the message clear. Sound effects and music often help achieve the right impact.

SCREEN CAST VIDEOS are an easy go-to when there's a need to help customers navigate a product or service. They're often made with screenshots of the product's UI, but that doesn't mean they can't have a compelling narrative. These videos are normally voiced over, but for a more lively result they can also include sound effects and music.

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